Competitive Advantage, Strategic Resources, and Information Technology: An Empirical Study
نویسندگان
چکیده
Does the amount of competitive advantage provided by information technology vary with the extent thal an application leverages strategic resources or capabilities? A survey of insurance company executives was used to examine this proposition and to identify strategic resources and capabilities commonly enhanced by systems supporting competitive advantage. The results of this study suggest that IT applications can improve a company's competitive position by leveraging its experience or knowledge bases, market reputation, and product-marketing capabilities.
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